Originally Published at Main Street America

While August may seem a little early for most to think about the holiday shopping season, this time represents a critical period for retailers as inventory orders typically need to be placed by now, and strategic thinking completed as to what consumers will be looking for in 2020. But this year obviously presents a much more unique challenge given the persistent influence of COVID-19 on consumer spending and shopping habits, as well as the incredible importance of trying to recoup lost sales from the stop, go, stop roller coaster of government shutdown and reopening guidelines.

Photo by Arturo Rey on Unsplash