Category: Press Release

Local Ithaca Store Owners Look to Christmas Shopping Weekend

Ithaca’s downtown businesses hope to supplant the traditional post-Thanksgiving buying frenzies with Shift Your Shopping, a set of three themed shopping days aimed at promoting local business over big box stores this holiday season.

From November 23 to 26, the holiday season will start with Plaid Friday, then celebrate Small Business Saturday, and end on a sweet note with Cider Monday. Allison Graffin, Downtown Ithaca Alliance marketing director said the weekend draws attention to both the importance and impact of shopping locally.

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‘Shift Your Shopping’ Weekend Seeks to Boost Local Stores

The Friday after Thanksgiving marks the unofficial start of the holiday shopping season, and the Downtown Ithaca Alliance is working to keep spending local. If Black Friday crowds sound like a nightmare, “Plaid Friday” in downtown Ithaca promises a tamer alternative. If Cyber Monday sounds a bit too cold and impersonal, perhaps “Cider Monday” sounds like a more appealing option.

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Get Ready for Shop Indie Local Season

From November 1 – December 31, Shop Indie Local celebrates locally owned businesses and works to increase spending at these businesses.

Our campaign urges shoppers to take positive action and boost the ripple effect of economic and community benefits our neighborhoods, towns and cities receive when we spend dollars at locally owned, independent businesses.

Tools and Resources

Other Campaigns Promoting Local & Independent Businesses

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